Resources

The proptech startup media guide: Where to focus your marketing 1st

Mar 17, 2025

Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business.

The industry’s biggest names are weighing in on CCP: The Download

Mar 15, 2025

Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market.

The Law of 3: A powerful marketing and branding tool for real estate

Mar 15, 2025

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.

Bill Pulte confirmed to lead Fannie and Freddie’s federal regulator

Mar 14, 2025

Mortgage industry groups support the Trump administration's picks to lead the FHFA and CFPB, but questions remain about the prospects for dramatic policy shifts at the agencies.

Berkshire Hathaway HomeServices CEO denies Compass negotiations

Mar 14, 2025

HomeServices of America CEO Gino Blefari said Thursday night his company isn't in acquisition talks with Compass. Since then, the brokerage franchise network and Compass have been silent.

Trending: Community Chats, TikTok photos and LinkedIn video

Mar 14, 2025

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands.

Inflation, job worries drive ‘horrific’ consumer confidence report

Mar 14, 2025

Republicans are less worried about the future than Democrats and Independents, but "consumers from all three political affiliations are in agreement that the outlook has weakened since February."

Close more listings with this customized marketing proposal

Mar 14, 2025

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal.

LA pauses new Section 8 applications amid funding cuts

Mar 14, 2025

The Housing Authority of the City of Los Angeles (HACLA) has announced a pause on accepting new Housing Choice Vouchers (HCVs), also known as Section 8 vouchers, which could leave thousands of residents at risk for homelessness, CBS News reported Tuesday.

Porch Group bolsters executive team as profits keep rolling in

Mar 14, 2025

Property insurance and home warranty provider announces four additions to its executive team to keep the momentum going after putting together two consecutive profitable quarters.

The homeowner affordability crisis is about to explode due to ‘TI’

Mar 14, 2025

Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes.

Invelo, the platform for marketing-savvy investors: Tech Review

Mar 14, 2025

Invelo is the new investor’s solution, an application for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities.