Resources

What Starbucks, TikTok and Taco Bell can teach us about marketing

Nov 8, 2025

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.

Why Fannie and Freddie still won’t accept more inclusive credit score

Nov 7, 2025

FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year.

Don’t just survive. Diversify: Now Streaming

Nov 7, 2025

Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships.

Recession? Membership? Blessings? Inman Top 5

Nov 7, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Real partners with MAXA Designs on agent marketing platform

Nov 7, 2025

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge, Leo CoPilot.

Sign, show and sell: The open house playbook that actually works

Nov 7, 2025

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction.

New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’

Nov 7, 2025

LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides.

New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’

Nov 7, 2025

Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15.

Realtor.com is gaining on competing portals despite decline in users, owners say

Nov 7, 2025

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter.

EXp digs at Compass during Q3 earnings as agent retention soars

Nov 7, 2025

EXp's recruitment and retention strategy took center stage during the brokerage's Q3 earnings, with a solid boost in agent productivity and team growth showing eXp's strength in a rapidly changing competitive landscape.

How deepfakes, AI slop, fake digital staging are deceiving the market

Nov 6, 2025

Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes.

Learn everything, be curious and show up to succeed in real estate

Nov 6, 2025

Find out how luxury broker Alison Melton traded skyscrapers for Spanish moss — and discovered that Southern charm might just be the new definition of luxury real estate.