Resources

Why my early social media posts flopped — and what finally worked

Dec 17, 2025

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Recruiting advantage: How indies can deliver what agents really want

Dec 17, 2025

Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of.

The no-budget phone strategy that attracts serious buyers instantly

Dec 16, 2025

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing.

Watchdog: Agents earn too little. Consumers pay too much

Dec 16, 2025

In an Inman op-ed, Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers.

The Midwest is best? Why buyers flocked to the Heartland in 2025

Dec 16, 2025

The most popular market of 2025, according to Zillow's rankings, is solidly Midwestern, reflecting American homeowners' desire for affordability and a relaxed lifestyle.

Why more brokerages should fight for their buyer agent commissions

Dec 16, 2025

The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they're compensated for their time, Spencer Krull writes.

How this agent’s marathon mindset made him one of luxury real estate’s top earners

Dec 16, 2025

Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind.

Morning meetings show managers are here to help, not hinder

Dec 16, 2025

"Accountability is love," team leader Mahala Landin says. Find out how Carolina Collective Realty keeps it at the core of every meeting, training and celebration with coach Verl Workman.

70% of digital transformations fail. The other 30% will redefine us

Dec 16, 2025

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly.

Binsr Inspect proves AI can improve transactions: Tech Review

Dec 16, 2025

The application uses sharp user interface design and AI to shrink data input and offer inspectors a number of ways to complete reports in less time, tech expert Craig Rowe writes.

Here’s the real secret to increasing your lead conversion rates

Dec 15, 2025

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes.

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Dec 15, 2025

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals.