Resources

The rise of AI fakes could erode trust in real estate marketing

Nov 3, 2025

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online.

New client leads, murky waters: October’s mixed bag for real estate

Nov 3, 2025

Agents in October were less certain about the year ahead, even as they reported modest gains in their potential client pools. What gives? Intel combs through the results from its latest industry survey.

AI was built to replace us — but it might end up freeing us

Nov 3, 2025

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them.

Want AI to recommend you in online search? Do these 7 things

Nov 2, 2025

SEO isn't dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

Fall staging that sells: 7 luxury looks on a bargain budget

Nov 1, 2025

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers.

Compass targets Zillow’s warnings to agents in new brief

Oct 31, 2025

In a brief issued ahead of a hearing in its case against Zillow, Compass homed in on the listing portal's powers of "intimidation" in issuing warnings to agents that violate its listing standards.

More problems for homebuyers as government shutdown hits 30 days

Oct 31, 2025

Fannie and Freddie will want government employees to show they have reserves, and some homeowners are now outside 30-day grace period for National Flood Insurance Program renewals.

RE/MAX CEO: Consolidation ‘could help accelerate our strategy’

Oct 31, 2025

CEO Erik Carlson talked about the success of new tools and fee models at RE/MAX, and said the company's franchisees are "definitely seeing a lot more inbound activity here," which may, in part, be in response to the recently announced acquisition of Anywhere by Compass.

Fannie Mae guts ethics and internal investigations unit: WSJ report

Oct 31, 2025

A dozen officials in Fannie Mae's ethics and internal investigations unit were among 62 people fired on Thursday, "The Wall Street Journal" reports, citing anonymous sources.

The anti-lawsuit way of presenting your fee: Now Streaming

Oct 31, 2025

Real estate coach Darryl Davis helps agents understand how to negotiate and communicate their commission legally and transparently.

Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week

Oct 31, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Former Coldwell Banker CEO on affordability and ‘purple’ policies

Oct 31, 2025

M. Ryan Gorman discusses his work on affordable housing and how he navigates political divides to create effective solutions.