Resources

More home-seekers say they’ll buy. Will they be enough to save the spring market?

Feb 23, 2026

A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

NAR highlights unseen work of Realtors in new ad campaign

Feb 23, 2026

The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

NAR’s marketing chief reveals the new strategy for Realtors

Feb 23, 2026

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

How to get off the feast-or-famine real estate roller coaster

Feb 22, 2026

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.

ChatGPT and Meta redraw the lines of reach and control

Feb 21, 2026

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.

Supreme Court calls Trump tariffs unconstitutional. What now?

Feb 20, 2026

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason.

Approval of Compass-Anywhere merger ‘raises questions about corruption’ at AG’s office: Senator

Feb 20, 2026

A letter addressed to U.S. Attorney General Pamela Bondi and signed by 18 members of Congress asks for more information about the DOJ's review of the merger, which it says was cleared "under extraordinarily questionable circumstances."

What tech will actually matter in 2026? Now Streaming

Feb 20, 2026

Get past the hype, and hear from the tech leaders who are creating the future in this session that helps you decide what to include in your tech stack.

Why Opendoor is suddenly lighting up real estate social media

Feb 20, 2026

Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content.

Zillow moves to quash Flex class-action lawsuit

Feb 20, 2026

In the motion to dismiss, Zillow claimed the plaintiffs failed to provide proof of consumer deception, inflated commission costs or that Flex agents forced buyers to get Zillow Home Loans.

How Jesse Jackson predicted (and tried to stop) the 2007 crash

Feb 20, 2026

The Rev. Jesse Jackson's death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes.

Compass rewards listing agents with new lead and referral program

Feb 20, 2026

Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned.