Resources

The end of ‘just listed’ marketing (and what to do instead)

Nov 19, 2025

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026.

Rebounding mortgage rates dampen homebuyers’ appetites

Nov 19, 2025

After hitting a 2025 low on Oct. 28, mortgage rates continue to rise as hopes dim for a December Fed rate cut. Futures market investors on Wednesday saw only a 34 percent chance of a Dec. 10 rate cut, down from 94 percent in October.

Pulte’s role in mortgage fraud indictment under scrutiny

Nov 19, 2025

Attorneys for New York Attorney General Letitia James say FHFA Director Bill Pulte and three other Trump administration officials engaged in "outrageous conduct" to obtain baseless indictment against her.

October brought the strongest buyer’s market in 12 years: Redfin

Nov 19, 2025

The number of homesellers exceeded homebuyers by a record 36.8 percent in October, which is the largest divide between the two groups since at least 2013, Redfin reported on Wednesday.

Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan

Nov 19, 2025

On this episode, the three-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales.

Stop begging for deals: 9 real-world tips for negotiating concessions

Nov 19, 2025

Master these nine real-world strategies for negotiating concessions. Chris Pollinger helps you stop begging for discounts and start controlling the deal with confidence.

Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’

Nov 19, 2025

The luxury broker also said a fixed-rate 50-year mortgage would provide "massive value" to consumers, and expressed exasperation over the volume of industry litigation today.

5 reasons your plumber is quietly richer than you

Nov 19, 2025

Agents are famous for promoting personas of wealth and influence, writes financial advisor Jeff Sibel, but impulsive spending today could be an agent’s retirement pitfall tomorrow.

NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead

Nov 18, 2025

NAR didn’t change member dues for next year, though it is using most of an advertising assessment to pay for operating expenses as a $72 million settlement payment looms.

Learning to lead: 5 practices that help moms thrive in real estate

Nov 18, 2025

Working women often pay a “motherhood penalty” in their careers, writes CEO and contributor Dezireh Eyn, but with a shift in perspective, women can win instead.

Don’t merge Fannie and Freddie, says their biggest investor

Nov 18, 2025

Billionaire investor Bill Ackman floats plan to relist mortgage giants on the New York Stock Exchange this year, but says it's too soon for the government to sell any of its stake.

The urgency trap: Are you training clients to ignore your boundaries?

Nov 18, 2025

How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now.