Resources

Everything you need to know about social media in under 1,100 words

Nov 23, 2025

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

AI slop is flooding social feeds and reshaping real estate marketing

Nov 22, 2025

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out.

NAR NXT: The Download on last week’s trends, tensions, takeaways

Nov 22, 2025

ICYMI, get caught up on all of the moves made last week at NAR's flagship event, NAR NXT, including changes to the rules and organizational leadership.

Giving back in a time of uncertainty: How real estate leaders are changing lives

Nov 22, 2025

Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes.

What to know as real estate exec Ana Walshe’s husband goes on trial for her murder

Nov 21, 2025

Nearly two years after her disappearance, the Tishman Speyer executive's husband, Brian, will finally stand trial for her murder.

DR Horton gets into AI mortgage tech with Tidalwave stake

Nov 21, 2025

In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a "landmark mortgage tech deal."

Why FSBOs cannot sell at a Realtor price: Now Streaming

Nov 21, 2025

Real estate coach Darryl Davis talks about why homeowners aren't equipped to sell their homes for top dollar without the help of an agent.

Rising unemployment revives prospects for December rate cut

Nov 21, 2025

Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don't see rates coming down at all.

Stock market gains push luxury homebuyers ahead in October

Nov 21, 2025

While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent.

This week was all about NAR: Inman’s Top 5 stories

Nov 21, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Dispatches from NAR NXT as real estate grapples with AI

Nov 21, 2025

NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they're not always the ones in the meetings.

Private inventory: New competition rules that leave consumers behind 

Nov 21, 2025

In the current market, the way listings reach consumers matters more than ever, Amit Kulkarni writes. Buyers need greater visibility, but the industry is shifting toward less of it.