Resources

Side debuts profit-sharing program, lays off staff members

Sep 23, 2024

The PartnerUp Revenue Share program will give agents a cut of Side's profit if they refer and mentor other agents. The program was one of several announcements the company made Monday.

Murdoch’s REA Group makes another bid for UK’s Rightmove

Sep 23, 2024

Sydney-based News Corp subsidiary REA Group has made a third bid for UK portal Rightmove. The company offered $8.1 billion for Rightmove on Monday — a 10 percent increase from its first offer.

Mid-Century LA home restored by Jordan Bakva hits market

Sep 23, 2024

The property, represented by Safir Shamsi of Rodeo Realty, is located in the sought-after Bel Air Knolls neighborhood at 16632 Park Lane Circle, offering convenient access to both the Westside and the Valley. The 3,488-square-foot residence features 5 bedrooms and 4.5 bathrooms.

Title company thwarts scammers who used AI in fraudulent land sale

Sep 23, 2024

Apparent scammers attempted to use a video generated using artificial intelligence to carry out the sale of a plot of land before the fraud was uncovered at the closing.

Court denies Move’s preliminary injunction in suit against CoStar

Sep 23, 2024

California District Judge George H. Wu declined Move's preliminary injunction request against CoStar on Monday, stating the portal failed to prove the risk of "imminent, irreparable harm."

Revive releases Marketing Center product for pre-renovation pitches

Sep 23, 2024

The "Marketing Center" is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales.

Lone Wolf rolls out ‘Buyer’s Agent Club’ amid commission confusion

Sep 23, 2024

In light of buyer representation mandates, the program will focus on training, software access and strategic resources to help agents communicate value using tools within Lone Wolf's ecosystem.

SERHANT. rolls out S.MPLE workflow platform to all agents

Sep 23, 2024

The new platform, which Serhant likened to "Instacart for salespeople," allows agents to request upwards of a dozen workflows. The tool begins completing requests within minutes with human advisor oversight.

Fall market preview: Rate cuts have finally arrived — is the recovery on?

Sep 23, 2024

It will take more than recent rate cuts for a recovery in home sales to gain traction, a new analysis of market data and economic forecasts suggests. Intel explores what's at stake for the fall market.

Move class-action lawsuit shines harsh light on network’s paid leads

Sep 23, 2024

Disconnected phones, undeliverable emails and presumed scams have all become more common, customers of Move's network of companies told Inman in the wake of the Aug. 23 class-action suit.

How to create marketing that makes the phone ring

Sep 22, 2024

Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes.

Is that big Fed rate cut a cure-all for the mopey market? The Download

Sep 21, 2024

With this week's half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving.