Resources

Leads, conversions and value amid the portal wars: DelPrete

Jan 24, 2025

Despite arguments about traffic, industry expert Mike DelPrete writes, the bottom line for the portal wars comes down to revenue.

RealForce gives marketing teams agency-level power: Tech Review

Jan 24, 2025

Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages.

Real estate’s antitrust woes may continue during Trump’s 2nd term

Jan 24, 2025

The real estate industry has been drowning under antitrust lawsuits and complaints regarding its commission and pocket listing rules. Some hope Trump will bring a lighter hand to antitrust, but his nominees for Attorney General and Assistant AG suggest otherwise.

Real estate lawyers take big stand against agent commission sharing

Jan 24, 2025

CRMLS General Counsel Ed Zorn and Leading Real Estate Companies of the World Chief Legal Officer Jessica Edgerton warned agents not to fall back on old practices, like sharing commissions.

LA agent charged with rental price gouging as fires continue

Jan 23, 2025

Mike Kobeissi, president and broker of Kobeissi Properties, told Inman that the state's district attorneys had got their facts bungled and that the property in question had been rented out to the couple at a reduced rate once it became known they were wildfire victims.

Real estate is not broken: Anywhere’s Sue Yannaccone

Jan 23, 2025

Zillow's market cap may be 50 times bigger than the franchise giant's, but that doesn't mean traditional industry players need to make a "fundamental pivot," the CEO tells Brad Inman.

AI’s potential for real estate agents is vast, ICNY panelists argue

Jan 23, 2025

Industry leaders said Thursday that artificial intelligence is lowering the cost of producing content and that in the future it will make home searches better and more useful.

Recruiting isn’t always about who’s the best, but who’s the best fit

Jan 23, 2025

Recruiting and retaining agents is all about finding the people who are already the right fit for your culture and business model, brokers at Connect NYC say.

Use software to automate the small stuff, tech leaders advise

Jan 23, 2025

Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY.

6 new technologies shaping the future of residential development

Jan 23, 2025

Brad Hargreaves, editor of "Thesis Driven," shared how he believes emerging technologies surrounding home equity, AI, ADUs, property development, off-the-grid living and driverless cars will impact residential development.

RE/MAX CEO: ‘I don’t think RE/MAX deserves to be Kodak’

Jan 23, 2025

At Inman Connect New York, Erik Carlson said he wants everyone to know the real estate franchisor is "open for business."

Lone Wolf embraces the wild in new logo and marketing rebrand

Jan 23, 2025

A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand.