Resources

Forget everything you’ve heard about GPT-5. Here’s the truth

Aug 11, 2025

Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan.

TikTok is the most powerful lead gen tool you’re probably not using

Aug 11, 2025

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation.

Could your lender co-marketing violate RESPA? The Download

Aug 11, 2025

Learn more about a North Carolina "pay-for-play" scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need.

7 tips for building a side hustle that supports your real estate business

Aug 11, 2025

When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes.

Instagram’s 3 new updates get personal. Too close for comfort?

Aug 11, 2025

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes.

The hottest ZIP codes of 2025: What real estate agents need to know

Aug 11, 2025

Uncover trends from Realtor.com’s 2025 hottest ZIP codes and learn actionable strategies for real estate agents to succeed in competitive markets.

4 smart ways to use Zillow’s tools to level up your brand

Aug 11, 2025

Leverage Zillow’s built-in tools to stand out, build trust and win more clients — without adding hours to your day.

7 signs your business is thriving (even when the market isn’t)

Aug 10, 2025

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do.

4 sections of a KILLER listing appointment: Now Streaming

Aug 8, 2025

Real estate coach Darryl Davis teaches you to control the flow of listing presentations, so you never have to go in and wing it.

If Fannie and Freddie go public, what happens to mortgage rates?

Aug 8, 2025

Impact on rates depends on the structure of rumored IPO. Whatever the plan turns out to be, the Trump administration has stacked the boards at the mortgage giants with its supporters.

Steering suit, pig’s head, YouTube rules: Inman’s Top 5

Aug 8, 2025

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

History proves it: Low interest rates are not a cure-all for real estate ills

Aug 8, 2025

There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect.