Resources

Maslow’s Hierarchy and the vital role of real estate agents

Feb 12, 2025

You have an important part to play in your clients' lives. Coach Darryl Davis offers insight from Maslow's Hierarchy of needs to explain the significance of home.

5 ways to avoid buyer’s agent burnout and find your passion

Feb 12, 2025

Forget the runaround from unqualified clients and that feeling that your time is not your own, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business.

Logic and emotion: 2 approaches that get buyers off the fence 

Feb 12, 2025

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes.

3 non-traditional places to start recruiting your next team member

Feb 12, 2025

The industry is changing, and your same recruiting tactics may no longer work. Broker Julie Busby offers new ideas for building your team today.

What’s one thing you would tell yourself as a new agent? Pulse

Feb 12, 2025

If you could go back and talk to young you, would you give yourself business advice, a word of warning or a little kindness?

Goal! C21 kicks off partnership with Major League Soccer

Feb 11, 2025

Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup.

NAR pulls the plug on its annual tech conference

Feb 11, 2025

The Innovation, Opportunity & Investment (iOi) Summit will "evolve" to provide year-round education, while signature events will move to other NAR conferences.

‘Jeopardy!’ and ‘Wheel of Fortune’ creator’s former estate lowers ask

Feb 11, 2025

The 40-acre estate with multiple structures hit the market last April for $36 million, and the price has been knocked down to $29.95 million as of Feb. 7. Will buyers bite?

Zillow eyes rental dominance as segment revenue grows 25% in Q4

Feb 11, 2025

Zillow's Q4 revenues rose 17 percent annually to $544 million while its rental segment generated $116 million, according to an earnings release Tuesday that included news of a rental partnership with Redfin.

Former Google CEO scores buyer for $39.5M NoHo penthouse

Feb 11, 2025

Former Google CEO Eric Schmidt has found a buyer for his Manhattan penthouse, which listed for $39.5 million in December. It was the priciest home under contract last week among 29 NYC properties.

The ABS Formula: Your key to closing 2 deals every week

Feb 11, 2025

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes.

Top 5 homebuyer objections (and how you can overcome them)

Feb 11, 2025

When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes.