Resources

Real Brokerage surpasses 35K agents as REMAX deal progresses

Jun 25, 2026

Real said that it added more than 3,200 agents in the first half of 2026 and more than 15,000 agents since the beginning of 2024.

Luxury clients can spot a pitch, but they can’t ignore your expertise

Jun 25, 2026

Stop trying to sell yourself, and start emphasizing your expertise to make a big impression on high-net-worth clients, coach Verl Workman writes.

7 tips for turning social media content into measurable results

Jun 25, 2026

Social lead gen hub POP.STORE is expanding its focus on real estate, helping agents turn content and social media engagement into measurable business results. Troy Palmquist talks with GM Jo Wong about the platform’s upcoming VidCon appearance featuring Andrew Jevin and Glennda Baker.

Why the Bed Bath and Beyond deal is worth your attention

Jun 25, 2026

Big companies are racing to own more of the homeownership lifecycle, Deb Siefkin writes. Agents need to earn more trust in the client’s decision-making process.

May’s new-home sales data reveals a shrinking affordable market

Jun 25, 2026

New single-family home sales fell 7.3 percent in May, but the bigger story is the shrinking share of affordable new homes.

Negotiation hasn’t been all bad for real estate brokerages. So why are margins tightening? Intel explores.

Jun 24, 2026

More brokerage leaders this year say it's tough to turn a profit. Intel breaks down its recent survey of broker-owners and executives.

NAR midyear focused on how history shapes today’s challenges

Jun 24, 2026

From a historian's take on rivalry (it's a good thing!) to a call for AI adoption and more, last week's NAR legislative meetings kept one eye on the clock and one eye on the calendar.

Now business or future business? Run both, starting this week

Jun 24, 2026

Bring balance to your real estate business with these strategies for managing near-term transactions and long-term lead generation from coach Darryl Davis.

Fello’s co-founder sees abundance, not doom, in real estate AI

Jun 24, 2026

Fello co-founder Stephen London discusses why teams are missing deals hiding in their own databases, how AI agent Felix is changing outreach, and what the agentic AI wave means for real estate.

Teams that scale — on their terms

Jun 24, 2026

Top-performing leads share how they’ve continued to break records and grow in their markets, their way.

New antitrust suit targets CoStar’s commercial data empire

Jun 24, 2026

The case does not target Homes.com, but it lands as CoStar pushes deeper into residential and new construction data.

Fathom to agents: Beyond deal means income between deals

Jun 24, 2026

The deal represents a different kind of vertical integration than the industry has recently seen — one that moves laterally into homeownership itself rather than deeper into the transaction.