Resources

NAR’s Lawrence Yun: Home sales stuck near 4M for 4th year

Jul 10, 2026

Existing-home sales fell 2.4 percent in June, but Chief Economist Lawrence Yun's take on the numbers goes deeper than the topline data. He says the market hasn't been this stuck since 2008 and without a foreclosure crisis to explain it.

Most agents think they’re selling homes. That’s the problem

Jul 10, 2026

The next decade will likely widen the gap between agents who chase transactions and those who control inventory, coach Verl Workman writes.

Zillow expands AI push with Google Gemini rental integration

Jul 10, 2026

The Seattle-based home search leader said on Thursday that Zillow Rentals is now live as a connected app inside Gemini and Gemini Spark.

Bright MLS will let sellers suppress prices, addresses from portals

Jul 10, 2026

The nation’s second-largest MLS is rolling out seller-directed display suppression — price, address, photos, days on market and price history — on fully syndicated listings.

The prospecting method that beats cold calling every time

Jul 10, 2026

Looking for more control in your lead-gen conversations? Coach Darryl Davis shares how ringless voicemail can make your outreach more impactful.

ARA backs MAR in fight against Missouri income tax bill

Jul 10, 2026

Missouri lawmakers are looking to axe the state income tax. However, local professionals are concerned that it will lead to the enactment of transfer taxes.

Rechat CEO: The next 3 years will decide who thrives for the next 30

Jul 10, 2026

Rechat CEO Shayan Hamidi on why real estate doesn't need more software, just a connected AI workforce, and what agents' day-to-day will look like in 5 years.

The 11 pre-list repairs agents should quit recommending

Jul 9, 2026

Spending money on repairs and improvements that are not critical to buying will not necessarily bring a higher return, Cara Ameer writes, especially in a price-sensitive market.

How to price for the search range, not seller preference

Jul 9, 2026

The real estate portal is your listing's front door, coach Darryl Davis writes. Price for the ranges reflected there, so your listing gets seen by more buyers.

Zillow takes Zillow Pro nationwide after 8-month rollout

Jul 9, 2026

The platform bundles Follow Up Boss, My Agent and Agent Profiles with Zillow exclusive data and AI features.

First-time homebuyers are still buying — just not as many of them

Jul 9, 2026

First-time homebuyers made up 49 percent of Newrez's 2025 purchase loans, down from 56 percent in 2022, as repeat buyers pull further ahead on income and price.

Tennessee real estate agents revolt against RPAC after the state’s redistricting

Jul 9, 2026

Some Tennessee real estate agents say their own state Realtors PAC helped fund the redistricting that carved up Memphis. Now, they're demanding answers.