Resources

Five hot real estate technology trends

Nov 3, 2025

The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the market.

What Zillow’s marketing genius can teach you about social media

Nov 3, 2025

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients.

8M reasons to focus: A data-driven Q4 reality check for real estate

Nov 3, 2025

There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year.

How a new agent turned hateful social media comments into a growth opportunity

Nov 3, 2025

Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he's glad for the engagement and sees a way to grow from the experience.

Compass provides long-awaited clarity on the Anywhere merger

Nov 3, 2025

This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive.

The rise of AI fakes could erode trust in real estate marketing

Nov 3, 2025

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online.

New client leads, murky waters: October’s mixed bag for real estate

Nov 3, 2025

Agents in October were less certain about the year ahead, even as they reported modest gains in their potential client pools. What gives? Intel combs through the results from its latest industry survey.

AI was built to replace us — but it might end up freeing us

Nov 3, 2025

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them.

Want AI to recommend you in online search? Do these 7 things

Nov 2, 2025

SEO isn't dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

Fall staging that sells: 7 luxury looks on a bargain budget

Nov 1, 2025

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers.

Compass targets Zillow’s warnings to agents in new brief

Oct 31, 2025

In a brief issued ahead of a hearing in its case against Zillow, Compass homed in on the listing portal's powers of "intimidation" in issuing warnings to agents that violate its listing standards.

More problems for homebuyers as government shutdown hits 30 days

Oct 31, 2025

Fannie and Freddie will want government employees to show they have reserves, and some homeowners are now outside 30-day grace period for National Flood Insurance Program renewals.