Resources

Are commissions still falling? What Intel’s watching in weeks ahead

Jul 21, 2025

Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here's where things stand today.

Debunking the top 10 myths about second home co-ownership — and revealing the realities behind them

Jul 21, 2025

Vacation home co-ownership is often misunderstood — frequently confused with timeshares or dismissed due to outdated assumptions. In reality, modern co-ownership offers a smarter, more flexible way to own a luxury second home.

The do’s and don’ts of crafting compelling listing descriptions

Jul 21, 2025

Want more eyes on your listings? These expert-backed do's and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest.

The modern Realtor’s toolkit

Jul 21, 2025

Smart agents rely on digital tools to handle the behind-the-scenes work — from asset creation to scheduling — so they can focus on what clients remember: Service, advice and results.

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Jul 21, 2025

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home for less than they paid.

The savvy agent’s guide to working with athletes and celebrities

Jul 21, 2025

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.

How to create a purpose-built brand for luxury real estate

Jul 21, 2025

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self.

Everything old is new(?) again when it comes to marketing your listings

Jul 21, 2025

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.

10 easy daily marketing moves that build your brand and business

Jul 20, 2025

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time.

The rise of punk rock kindness: What Superman teaches us about content that sticks

Jul 20, 2025

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating a noisy digital world.

Even if you’re a solo agent, it still pays to be a team player

Jul 19, 2025

You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career.

Stale listing? Here’s how to reset, refresh, relaunch: The Download

Jul 19, 2025

It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.