Resources

10 compelling reasons that your buyers should purchase now 

Nov 4, 2025

Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket.

NAR membership must be a choice — for agents, brokers, consumers

Nov 4, 2025

The trade group's control over membership, access and pricing exacerbates risk for members and the clients they serve each day.

Fixer-upper or money pit? Key risks buyers face with aging homes

Nov 4, 2025

With the U.S. housing market stagnant, many buyers are eyeing older homes for affordability and location, Andrew Reichek writes, but structural risks make due diligence essential.

Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’

Nov 4, 2025

Zillow delayed the rollout of its ban on privately marketed listings in the nation’s third largest market, but the portal appears ready to crack down on widely used Private Listing Network.

5 hot real estate technology trends

Nov 3, 2025

The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the market.

Embattled Fed Governor Lisa Cook says tariffs fueling inflation

Nov 3, 2025

In her first public speech since President Trump’s attempt to remove her, the economist said she expects a "one-time increase" in prices, with inflation trending back down toward the 2 percent target once "the effects are behind us."

What’s Next for Your MLS: How AI’s Arrival is Changing Everything

Nov 3, 2025

Is the housing market in the midst of a recession? Treasury Secretary Scott Bessent thinks so

Nov 3, 2025

The Treasury Secretary blamed the Federal Reserve for the current housing recession and said that if the central bank cut interest rates more quickly, the recession could end.

It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says

Nov 3, 2025

The Consumer Policy Center says that buyer's agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates.

The quickest way to make your team look 10 times more professional online

Nov 3, 2025

Simple steps and tools that instantly elevate your team’s digital presence.

Five hot real estate technology trends

Nov 3, 2025

The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the market.

What Zillow’s marketing genius can teach you about social media

Nov 3, 2025

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients.