Resources

This CMO wants to make Keller Williams the Nike of real estate

Sep 10, 2025

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level.

Compass hires former NAR lead attorney as it doubles down on legal battles

Sep 9, 2025

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett.

Massive downward jobs revision not budging mortgage rates

Sep 9, 2025

Rebenchmarking that suggests the U.S. added 911,000 fewer jobs than previously thought generates political heat but was widely expected by economists and investors.

Here are the markets where homebuyers have the upper hand

Sep 9, 2025

Realtor.com's August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually during the month.

Portals spend millions on SEO. Here’s how to leverage it for free

Sep 9, 2025

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons.

Back to school, back to basics: An 8-step buyer plan for every agent

Sep 9, 2025

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers.

Find your content lane: How to stand out on social media

Sep 9, 2025

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you. 

How to nail the price reduction conversation with homesellers

Sep 9, 2025

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks.

How this agent went viral by falling in love with the home in his TikTok video tour

Sep 9, 2025

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour.

Pennymac takes a stake in Vesta, launches non-QM mortgages

Sep 8, 2025

A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment in mortgage loan origination software provider Vesta.

These 10 real estate markets have lost $233B in value since 2024

Sep 8, 2025

Home values still remain far above what they were before the pandemic sent home prices soaring across the U.S.

Here’s how to pivot when viral content turns to crickets

Sep 8, 2025

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed.