Resources

Tool Kit: How to tame AI before it eats your business

Jul 29, 2025

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind.

4 barriers to communication that cause your audience to tune out

Jul 29, 2025

We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

‘International buyers aren’t pulling back’ amid global uncertainty

Jul 29, 2025

Despite uncertainty, the belief in U.S. real estate hasn't changed, luxury broker Peggy Olin writes. International clients still want to be here.

Former LGBTQ+ Real Estate Alliance CEO facing civil suit, multiple criminal charges

Jul 28, 2025

The Alliance is seeking six figures in damages from Ryan Weyandt, who resigned as CEO last year. Weyandt is also facing felony charges for alleged possession of explicit content of minors.

You’re leaving money on the table when you don’t know your numbers

Jul 28, 2025

Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses.

Many buyers think home prices will only rise. Is that a safe bet?

Jul 28, 2025

A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse.

AI, AI, AI: Ads, oversight and the age of the algorithm

Jul 28, 2025

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.

Avoid these 6 real estate branding mistakes

Jul 28, 2025

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth.

100% commission, 110% support

Jul 28, 2025

Why industry perception of the 100% brokerage model isn’t reality.

The $12,000 monthly marketing spend you didn’t know you were wasting

Jul 28, 2025

Hidden costs are holding real estate marketers back — and most don't even realize it's happening.

Can a $1 price tag get your lagging listing off the books? The Download

Jul 28, 2025

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.

Stage yourself to sell: Your personal brand toolkit

Jul 28, 2025

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.