Resources

YouTube’s new rules could cost real estate agents their ad revenue

Aug 4, 2025

The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive.

All shock, no chill: The rise of outrage marketing in the viral era

Aug 4, 2025

In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk.

From search to sold: Mapping the client journey through your website

Aug 4, 2025

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice.

9 proven strategies to build a mentorship culture for a stronger real estate team

Aug 4, 2025

Empower agents, improve retention and foster collaboration by embedding mentorship into the foundation of your team culture.

Visual storytelling is transforming real estate marketing

Aug 4, 2025

How design-forward marketing is reshaping customer experience and agent success.

Mortgage rates drop with stocks on surprise jobs report and new tariffs

Aug 1, 2025

Trump announces new tariffs on dozens of countries beginning Aug. 7, fires BLS commissioner after revised jobs report shows dramatic slowdown in payroll growth in May and June.

Brand-first marketing: Creating content that positions you as the go-to agent

Aug 1, 2025

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business.

Inman celebrates its 2025 Inman Innovator Award winners

Aug 1, 2025

At Inman Connect San Diego, Inman unveiled the winners of its flagship award, now in its 28th year, recognizing creativity across the real estate industry.

3 CEOs talk change, affordability, NAR and end-to-end systems

Aug 1, 2025

Industry leaders James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of Inman Connect San Diego, saying the industry has lost sight of its purpose amid commission lawsuits and company rivalries.

Text your way to momentum: 5 messages agents should send

Aug 1, 2025

Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers five texts to send and see results.

Want to win fall? It starts with a smart summer strategy

Aug 1, 2025

The seven-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes.

8 things agents can do in August to boost productivity, commissions

Aug 1, 2025

August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead.