Resources

These agents are ‘drowning.’ AI was supposed to save them

Aug 20, 2025

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service.

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

Aug 20, 2025

Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way.

Let mortgage lenders pull one credit score, trade group says

Aug 19, 2025

The tri-merge system is "an anachronism from the days when there were significant disparities in coverage by the credit bureaus," MBA says in advocating new approach.

RE/MAX taps an industry veteran to revive Motto Mortgage brand

Aug 19, 2025

Former PHH Mortgage executive Vic Lombardo was most recently COO of Guaranteed Rate Affinity, a joint venture between nonbank lender Guaranteed Rate and Anywhere Real Estate.

‘Construction is in a funk’: Homebuilding improves, but inventory issues remain

Aug 19, 2025

The slight monthly boost comes as builders continue to face cooled buyer demand in response to elevated mortgage rates and high home prices. Housing starts and completions are not on track to meet national inventory needs this year with builder sentiment low.

In this tale of 2 markets, what’s the story where you are? Pulse

Aug 19, 2025

Tell us what your market looks like. Is it on the upswing? Downswing? Who has the advantage where you are, buyers or sellers (or neither)?

Single-family starts and permits inched higher in July but not enough to meet inventory needs

Aug 19, 2025

The slight monthly boost comes as builders continue to face cooled buyer demand in response to elevated mortgage rates and high home prices. Housing starts and completions are not on track to meet national inventory needs this year with builder sentiment low.

How to pivot when you’re losing deals you should be winning

Aug 19, 2025

BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients.

Why minor course corrections can make a major difference in your real estate business

Aug 19, 2025

Want to reach higher levels in your real estate career? Phillip Cantrell, CEO of Benchmark Realty, offers an overview of how critically important incremental improvements are to your long-term success. This article is based on an excerpt from his book "Failing My Way to Success."

Back to the land: What real estate agents need to know about the off-grid and homesteading surge

Aug 19, 2025

The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can mean new opportunities in a changing market.

Looking back at Aug. 17: Are agents better off than we were a year ago?

Aug 19, 2025

No, the real estate world didn't end a year ago with implementation of the terms of NAR's commission settlement. However, it did change. Here's how, according to Cara Ameer.

3 critical keys to launching a new career in real estate

Aug 19, 2025

Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business.