Resources

Zillow unveils new AI-powered technology suite, Zillow Pro

Oct 15, 2025

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026.

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

Oct 15, 2025

There were strong reactions this week to Zillow's integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence, and is not handing over MLS data to OpenAI.

Bring your own baby: How I turned an open house into a baby rave

Oct 15, 2025

Agent and developer Claire O'Connor shares a strategy to help you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer.

Proactive tax planning: How to maximize your returns this fall

Oct 15, 2025

For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation.

Supreme Court just might give REX another shot at NAR, Zillow

Oct 15, 2025

Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR's no-commingling rule could have violated antitrust law, even if optional.

LoanDepot revamps leadership as it fights steering allegations

Oct 14, 2025

Since returning in July as CEO of the company he founded, Anthony Hsieh has cleaned house, hiring or promoting 10 executives who can help take loanDepot "back to our roots."

Are your social media views down? It might be a good thing

Oct 14, 2025

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents.

Don’t let AI distractions fool you: Real estate is still a human game

Oct 14, 2025

Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm.

7 brand-building media outreach strategies for real estate agents

Oct 14, 2025

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes.

Will the Compass-Anywhere deal kill the boutique brokerage?

Oct 14, 2025

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator.

How agents like Ryan Serhant build businesses on social media

Oct 14, 2025

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant.

What agents want in a brokerage (Hint: It’s not just about money)

Oct 14, 2025

Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage.