Resources

Can agents use AI to help with contracts and disclosures?

Dec 2, 2025

While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients.

Listing leverage: How to win the game of securing sellers

Dec 2, 2025

Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets.

Change strategy as the market shifts to win the listings long game

Dec 2, 2025

Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities.

Future-proof your digital footprint for 2026 (and beyond)

Dec 2, 2025

Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents.

EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals

Dec 1, 2025

EXp rolled out updated referral disclosure forms on Monday. "Are we waiting for some third-party body that we're members of to have our back? As we learned, I'd rather be safe than sorry," Pareja said.

Zillow reverses course and removes climate data from listings

Dec 1, 2025

The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street's website.

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

Dec 1, 2025

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes.

How this agent-turned-coach went from no social media to 10M monthly organic views

Dec 1, 2025

In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate.

Shutdown blip, or worrying trend? Agent pipelines thin in November

Dec 1, 2025

A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up.

Head of Instagram: You’re missing reach if you don’t do these 5 things

Nov 30, 2025

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Why your brand needs a ‘vibe’ (not red and green) this holiday season

Nov 28, 2025

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.

Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac

Nov 26, 2025

One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud.