Resources

Realtracs keeps direct listing feed to Zillow alive amid negotiations

Jun 8, 2026

Realtracs has rescinded its June 8 deadline, saying negotiations over its direct listing feed with Zillow are "active and productive."

Compass chief economist: The off-MLS marketing debate is ignoring 1.4M listings

Jun 8, 2026

Compass didn't create off-market selling, Compass International Holdings Chief Economist Mike Simonsen writes. It created the first innovative, structured alternative to something the industry was already doing.

10 agents show how to win on social media (without a huge following)

Jun 7, 2026

The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve.

What Zillow’s economist doesn’t want you to know

Jun 5, 2026

Greg Hague pushes back on Mischa Fisher's opinion piece, outlining the ways he sees Zillow undermining transparency and affordability.

The $1.49B question every listing agent must answer now

Jun 5, 2026

Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data.

What 30 years in real estate teaches you about change, people and staying relevant

Jun 5, 2026

ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci about his decades in the business and the lessons he's learned.

Compass’s Andrew Jevin to agents: Embrace the ‘cringe’

Jun 5, 2026

Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.

7 luxury listing marketing secrets that lean into storytelling

Jun 5, 2026

With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes.

Brokerage and team recruiting amid the merger wave

Jun 4, 2026

Despite the challenges, new Inman contributor Andy Goodman writes, mergers create recruiting opportunities unlike any other time in the business cycle.

So you just got your real estate license? Time for a financial plan

Jun 4, 2026

Your budget turns big goals into real numbers — and real numbers into a clear game plan for how many homes you need to sell.

Performing fluency: AI theater and the real work happening backstage

Jun 4, 2026

The more AI-generated content, analysis, imagery and communication flood the market, Dezireh Eyn writes, the more important discernment becomes.

The seller who wasn’t there: How deepfakes and deed fraud crash real estate deals

Jun 4, 2026

FNF's Brian Maughan explains how organized rings are using deepfakes, fake IDs and forged notary seals to pull off seller impersonation, and what real estate agents can do about it.