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Residential Listing Certification
Classroom
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The Residential Real Estate Council's Residential Listing Certification is designed to help agents excel in the competitive world of residential property sales by providing them with a deep understanding of how to maximize listing potential. Through comprehensive training in property presentation, marketing strategies, and pricing techniques, participants will learn how to position homes effectively in today’s market.
The program also emphasizes the importance of clear and consistent client communication, enabling agents to build trust and confidence throughout the listing process. By mastering these skills, agents will differentiate themselves from the competition, secure more successful transactions, and establish lasting relationships with satisfied clients.
You may complete these courses in any order.
This certification will ask potential students to complete the courses listed below. After successful completion and achieving scores of 70% or better on both exams, students will receive the certification.
Classroom
(16 credit hours)
Understand sellers’ needs and motivations
Provide seller guidance and counseling
Utilize a marketing plan
Provide a servicing system
Conduct an effective listing presentation
Handle seller resistance, concerns, complaints, and objections
Close effectively
Communicate effectively and consistently with sellers to provide the best service possible
Adapt marketing principles to your listings
Self Paced
(6 credit hours)
Apply strategic pricing techniques to position residential properties competitively in the current market.
Create a customized marketing plan to maximize exposure and attract qualified buyers.
Demonstrate effective property presentation methods to enhance visual appeal and buyer interest.
Implement communication practices that build client trust and support throughout the listing process.
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Once you have completed all of the necessary course requirements you will earn the certificate noted above. You will receive a certificate of completion and access to the logos to be used in your marketing and advertising. Should you have any questions or if you encounter any issues or delays, please email CRSHelp@crs.com so that we can best assist.