Home Education Certifications and Certificates

Luxury Homes Certification

The Luxury Homes Certification is designed for professionals seeking to establish themselves in the exclusive luxury home market. Participants will explore advanced pricing strategies, client psychology, and negotiation techniques tailored to high-net-worth individuals, ensuring they meet the unique expectations of this clientele.

 

The program also provides guidance on developing a personal brand that resonates with luxury clients, helping agents differentiate themselves in a competitive space. Agents will gain insights into emerging trends, design preferences, and lifestyle expectations that shape the luxury market. By completing this certification, agents position themselves as trusted advisors, capable of delivering exceptional service and achieving outstanding results.

 

You may complete these courses in any order.

Complete your certification

This certification will ask potential students to complete the courses listed below. After successful completion and achieving scores of 70% or better on both exams, students will receive the certification.

Step 1
Self Paced Learning

  • Identify the characteristics that define luxury properties and the expectations of high-net-worth clients across different markets.
  • Apply a proven step-by-step process to price, market, and negotiate luxury real estate transactions with confidence.
  • Demonstrate using storytelling techniques, including the PIXAR story formula, to create compelling presentations and listing videos for luxury properties.

Non-Member $120.00 Designee $99.00

Step 2
Choose either an additional self paced or classroom course to complete the certification:

Classroom

(8 credit hours)

  • Articulate how the seven-step process for breaking into the luxury home market can be applied in their current business

  • Identify the key elements of effective luxury market research

  • Differentiate the critical components of luxury home presentations to those of other home market segments

  • Define the seven indicators of value proposition uniqueness

  • Create a story for connecting with sellers using the principles of proposition uniqueness

  • Implement the seven steps for fairly valuing luxury home pricing

  • Create a marketing plan for the luxury home market

  • Describe advanced negotiation tactics common to the luxury market

  • Create a four week calendar of application activities pertinent to developing your luxury home market success

Price TBD
*Varies by location

Self Paced

(8 credit hours)

  • Articulate how the seven-step process for breaking into the luxury home market can be applied in their current business

  • Identify the key elements of effective luxury market research

  • Differentiate the critical components of luxury home presentations to those of other home market segments

  • Define the seven indicators of value proposition uniqueness

  • Create a story for connecting with sellers using the principles of proposition uniqueness

  • Implement the seven steps for fairly valuing luxury home pricing

  • Create a marketing plan for the luxury home market

  • Describe advanced negotiation tactics common to the luxury market

  • Create a four week calendar of application activities pertinent to developing your luxury home market success

Non-Member $175.00 Designee $150.00

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Get Certified

Once you have completed all of the necessary course requirements you will earn the certificate noted above. You will receive a certificate of completion and access to the logos to be used in your marketing and advertising. Should you have any questions or if you encounter any issues or delays, please email CRSHelp@crs.com so that we can best assist.