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An education catalog that transcends borders and local customs.

RRC Real Estate Advanced Practices (REAP) Program

The RRC Real Estate Advanced Practices (REAP) Program was created for real estate professionals living and working outside of the United States. The Council’s REAP education catalog transcends borders and local customs by focusing on universal sales concepts, systems and sales strategies used by top producing real estate agents in the United States.

The 4 Key Components

This four-part classroom program* identifies the successful systems and strategies used universally. The program is broken into separate courses. They may be presented over consecutive days or as one-day courses, in any order, and within one calendar year.
*Program may vary depending on country.

The REAP provides an excellent foundation for residential sales training and provides credit towards the elite CRS Designation. REAP can be easily delivered by a certified instructor through a large firm, organized real estate entity, or association.

1

Business Planning

    Identify long-term goals

    Establish a mission statement

    Implement appropriate techniques to evaluate, study, and analyze business

    Setting a gross billing goal

2

Marketing Practices

    Five essential marketing skills

    Personal promotion techniques

    Marketing and promotional systems

    Delivery systems to generate a successful referral business

3

Negotiation Strategies

    Preparing an effective presentation

    Creating trust with clients

    Understanding client needs and motivations

    Selling service and benefits

4

Client Relations

    Handling objections

    Demonstrate properties to buyers

    Negotiate contracts

    Checklist for service from contract to settlement

Sponsor A Program

REAP courses are designed for ease of presenting. Established organizations, such as real estate companies and allied industry businesses, educational foundations, or universities, can bring the RRC Real Estate Advanced Practices Program to their country. As a sponsor, your organization can be the first in your country to introduce valuable RRC Education to your agents or members.

For more detailed information about bringing the RRC Real Estate Advanced Practices Program to your market, please contact our Booking Coordinator.